by Baisden + Co. 
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Our Work
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05.11.10Hello again!
Branding, Our Work (0)Well hello there! It's been awhile since we wrote, but the creative thoughts have been flowing into some exciting things here at Baisden+Co! More on that soon.... Here at B+C we haven't lost our focus of what is important... your business flourishing during these financial "hard times." How can we accomplish that? By stepping up your advertising.....Yes, we're serious. It’s been said that cutting back on advertising during a recession is like stopping a clock to save time.During the past 25 years, Baisden+Company has helped clients weather several “economic downturns.” This one certainly won’t be the last. And if ...
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10.07.08Go Rays!
Branding, Our Work, Design (0)This year has been a big year for the Tampa Bay (Devil) Rays. A new name, a new logo, and now, they move on to the American League Championship Series. This new logo, whatever you think of it, has been pretty controversial -along with the dropping of the 'Devil' in their name. Continue Reading...
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08.28.08On the Naming of Things
Branding, Life at Baisden + Co, Our Work (0)For those of you who get my Andrew Bird reference. . . we're trying to help a long-standing client come up with a new name to do with their new business approach and new lines of business. It's been both fun and challenging. They want something creative, unique and a bit off-the-wall. So we're brainstorming. We've got what we think are some really cool ideas. Then we open the Urban Dictionary. Much to our consternation (and complete amusement), the word combinations we are considering almost all have filthy, sexual connotations. Are there any animals that aren't references to genitalia anymore? It ...
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04.17.08Chirp, Burp, and Bah
Life at Baisden + Co, Our Work, Web Design (0)As of Monday morning, around 11:00am -ish, the Baisden + Co. website went el vivo. {That's spanish for "live" . . . maybe}It is just the first of many stages to come, still in what I would call the testing stage. Working out the kinks, bugs, and changing our minds on things almost daily will most likely be routine over the next 30 days or so. The biggest area that will evolve initially will be the work area. We'll be adding more and more client art and descriptions to the logos floating around in the sky. Next will be the ...
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04.16.08A momentous day!
Our Work, Web Design (0)Our new site - or the first legs of it - are live! Check it out.
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03.04.08MyGear.com
Our Work, Viral Advertising (0)Just putting together a list of possible ideas to advertise MyGear.com and I'm really excited. This is a site that lends itself to doing some really cool stuff - since it's a really cool idea. Social networking, viral seeding, traditional online advertising. . . those are the obvious answers. It's also easy for a website that offers auctions of used musical instruments to sponsor some cool stuff: band tours, school music programs & events, symphony and concert band events, and more. If you're a parent looking to dump that $1200 clarinet you bought for Janey in high ...
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01.18.08Hillsborough County Cyber Safe campaign
Our Work (0)As a part of the Public Service Committee of Tampa Bay's Ad Fed, I've been working on a very simple website for Hillsborough County's Cyber Safe campaign. While the site is nothing major, the campaign will take Hillsborough County by storm in the next couple weeks. Expect to see a PSA on television, billboards all over the place, print and radio ads. We've been working closely with the county to find sponsors and donated media, and a big media event is scheduled for February 5th that includes all of Tampa's dignitaries and Board of County Commissioners. The ...
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10.23.07Hey Hey We’re Gorillas!
Our Work (0)Baisden + Co. just wrapped up production on a new television campaign for long-time client, GorillaTrades, starring former Monkee and teen idol, Davy Jones. In the testimonial spots, Davy confesses that he “used to trade like a Monkee” but now invests like a Gorilla, while strumming a few familiar bars on an acoustic guitar. The :30 and :15 spots were shot on Super 16 by Curtis Graham’s Greyhouse Films on a simple white cyc at the very nicely equipped Indie Studios in St. Petersburg, FL. Editorial was handed by Greg Metcalfe of Sawmill Productions. The campaign is running heavily on ...
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