by Baisden + Co. 
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Life at Baisden + Co
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08.28.08On the Naming of Things
Branding, Life at Baisden + Co, Our Work (0)For those of you who get my Andrew Bird reference. . . we're trying to help a long-standing client come up with a new name to do with their new business approach and new lines of business. It's been both fun and challenging. They want something creative, unique and a bit off-the-wall. So we're brainstorming. We've got what we think are some really cool ideas. Then we open the Urban Dictionary. Much to our consternation (and complete amusement), the word combinations we are considering almost all have filthy, sexual connotations. Are there any animals that aren't references to genitalia anymore? It ...
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04.17.08Chirp, Burp, and Bah
Life at Baisden + Co, Our Work, Web Design (0)As of Monday morning, around 11:00am -ish, the Baisden + Co. website went el vivo. {That's spanish for "live" . . . maybe}It is just the first of many stages to come, still in what I would call the testing stage. Working out the kinks, bugs, and changing our minds on things almost daily will most likely be routine over the next 30 days or so. The biggest area that will evolve initially will be the work area. We'll be adding more and more client art and descriptions to the logos floating around in the sky. Next will be the ...
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04.01.08American Academy of Advertising
Life at Baisden + Co, Interesting (0)Just got back from the 50th Annual American Academy of Advertising conference in San Mateo, California. There is some really great research going on into new media and messaging. I'll be sure to put up some key insights this week so stay tuned. I'll also post the movie version of my presentation on brand-sponsored MySpace profiles, entitled From MySpace to BrandSpace: Elements of Brand Sponsored MySpace Profiles. It was well received serves as a springboard for where I want to go next with my research.
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02.07.08We exist!
Life at Baisden + Co (0)We've finally got a sign out front so if you're driving down S. Manhattan, swing on in and say hello!
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01.14.08New Name, New Location for M/B!
Life at Baisden + Co, Moving (0)NEW NAME, NEW LOCATION FOR ONE OF TAMPA’S MOST EXPERIENCED AD AGENCIES Venerable Tampa Advertising Agency Escapes SoHo, Becomes Baisden + Company Tampa, Florida – Mueller/Baisden Advertising is now Baisden+Company. The 24-year old firm has also announced it has moved into new offices on trendy South Manhattan Boulevard in Tampa. According to the company’s president and creative firestarter, Larry Baisden,“We’ve been working toward this re-birth for several years. The industry has changed, the market has changed, our clients have changed. And we’ve been evolving every step of the way. We’re offering services we couldn’t even imagine ten years ago. This re-branding was our ...
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01.07.08Holiday Party Pics
Life at Baisden + Co (0)We had an awesome dinner (thanks, Larry!) at the Palm and everyone left without embarrassing themselves. Oh well. There's always next year.
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12.22.07Happy Holidays!
Life at Baisden + Co (0)From ur friends at Baisden & Co. Or, Mueller/Baisden as we like to call it. For a few more weeks anyway. Check out our holiday card - it'll make ya smile.
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12.18.07Happy Holidays To You, Do Do Do Do. Yeah!
Life at Baisden + Co (0)It's actually cold here, unbelievable. Looking forward to my get away to Boulder for some snow, boarding and plenty of Egg Nog. Even though I'm lactose :o( And, I think it critical that all be aware that I cheat at dreidel. See you all at the Baisden Holiday party tonight, may the Good Santa forgive me ahead of time. The End.
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11.19.07thirty second tour
Life at Baisden + Co, Moving (0)I'm sure you've been dying to check out our new digs on South Manhattan. Well here ya go. It's also available on our new YouTube channel: www.youtube.com/BaisdenCo
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11.14.07Soon the world will see . . .
Life at Baisden + Co (0)Just what we're all about. Oh yeah we're workin' hard (or hardly workin! yuck yuck) on a new Web site, just in time for the holidays, and just in time for you, the people of this great world. No, I don't know when exactly it'll be done. But you can bet your a** it'll be great. Ryan's pluggin away, buried in ActionScript and lots of nebulous other details. So come back to baisdenandco.com in a couple, and see just what it is we've got up our sleeves.
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