by Baisden + Co. 
BANG!
Category
Email Marketing
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10.28.08Now is not the time to cut email marketing
Email Marketing (0)Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From Marketing Sherpa's recently published Email Marketing Benchmark Guide, here's a timely chart for marketers. It says: Keep email off the chopping block. Continue Reading...
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04.25.085 free ways to increase foot traffic using the web
Email Marketing, Web Design (0)We design websites for a lot of small businesses that rely on in-store sales for their income, not their website. Their site is only to let people know about what they sell and where they are; basically, an online brochure. And that's fine for a lot of small business owners. The web is a powerful tool though - think of it as a real-time phone book that offers photos and maps at its very simplest definition. In fact, that's exactly what many people use it as when looking for local businesses. To help drive foot traffic, we've found a few things ...
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12.14.07Email Marketing Yields Highest ROI
Email Marketing (0)An interesting study about the state of email marketing was just published by MarketingSherpa. It’s an annual study, so there’s interesting longitudinal data with which to compare. Of particular note: Marketers are getting wary of email marketing; or at least, optimisim is more guarded than previous years. Why? Inbox overload. It’s the No. 1 concern of marketers. Also mentioned is the role of spam in eroding trust and lack of budget. Subject lines remain the most important part of your email campaigns, and require testing and thought. Increasing trust is vital for open and conversion rates (who reads your message and who ...
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