Email Marketing Yields Highest ROI
Email Marketing (0)
An interesting study about the state of email marketing was just published by MarketingSherpa. It’s an annual study, so there’s interesting longitudinal data with which to compare.
Of particular note:
Marketers are getting wary of email marketing; or at least, optimisim is more guarded than previous years.
Why? Inbox overload. It’s the No. 1 concern of marketers. Also mentioned is the role of spam in eroding trust and lack of budget.
Subject lines remain the most important part of your email campaigns, and require testing and thought.
Increasing trust is vital for open and conversion rates (who reads your message and who ...