Category

Branding

• 08.02.10
  Tweeting in Circles..
  Branding (0)

  To Tweet or not to Tweet… that is a recent question that many companies are faced with in this age of online social media. But does being an active member of Twitter’s online community help a company get their branding out there or is it simply typing in the wind? AdAge magazine recently posted an article about just that. With businesses now using Facebook and Twitter as standard methods of advertising, is it beneficial or even necessary? A six month long study was conducted to see what exactly the benefits are to having a Twitter account for your business. ...
  
  
• 06.30.10
  Games: No Longer Just Child’s Play
  Branding (0)

  Companies are starting to realize... its good to play games with your customers.As mentioned in an article on Ad Age.com, the gaming industry is quickly becoming a driving media force.Such as in 2002 the sales of video games finally surpassed the movie box office figures in the United States... think about that! More people were staying at home playing games than going to see a movie. Companies such as Zynga, a blossoming online gaming company, host games such as Farmville.  Farmville is a Social Media Application game that boasts 70 million players per month! This games expertly combines the real and the ...
  
  
• 06.15.10
  Who is Stefani Germanotta?
  Branding (0)

  Let me guess, I'm getting a chorus of blank faces..."Stefani who?" But what if I asked "Who is Lady Gaga?" At the ripe old age of 25 Lady Gaga has proven to be more than a flash in the pop scene pan. The Madonna comparisons are dwindling down when referencing Gaga and she has become a force of her own. But what makes her so different from the flood of other pop presences trying to stick around beyond their 15 mins?As reported in this month's Fast Company, the girl knows how to market herself.  She has made herself into a brand... her upbeat ...
  
  
• 05.21.10
  A Football Lesson
  Branding (0)

  Football.  The word denotes visions of heavily padded Goliaths, brown pigskin balls and Super Bowls. Well here in America that what comes to mind... but what about the rest of the world? If you said "I can't wait for the Football game this weekend" anywhere ELSE in the world, they would think of what we call Soccer. Ah. Soccer. Some Americans might play Soccer in high school or college... some may even play professionally. But go into your average Sports Bar in Everyman, America and the chances of you catching a Soccer game with other fans is highly unlikely. You might ...
  
  
• 05.11.10
  Hello again!
  Branding, Our Work (0)

  Well hello there! It's been awhile since we wrote, but the creative thoughts have been flowing into some exciting things here at Baisden+Co! More on that soon.... Here at B+C we haven't lost our focus of what is important... your business flourishing during these financial "hard times." How can we accomplish that? By stepping up your advertising.....Yes, we're serious. It’s been said that cutting back on advertising during a recession is like stopping a clock to save time.During the past 25 years, Baisden+Company has helped clients weather several “economic downturns.” This one certainly won’t be the last. And if ...
  
  
• 11.10.08
  Now is the time to step up your advertising.
  Branding (0)

  Yes, we're serious. It’s been said that cutting back on advertising during a recession is like stopping a clock to save time. During the past 25 years, Baisden+Company has helped clients weather several “economic downturns.” This one certainly won’t be the last. And if there is anything we’ve learned it’s that dumping your marketing plan now is an effective way to kick the legs out from under your business. Advertising is a long-term strategy. The effect is cumulative. The more familiar people become with your brand, the more comfortable they feel about it and the more likely they are to buy. Conversely, most ...
  
  
• 10.07.08
  Go Rays!
  Branding, Our Work, Design (0)

  This year has been a big year for the Tampa Bay (Devil) Rays.  A new name, a new logo, and now, they move on to the American League Championship Series.  This new logo, whatever you think of it, has been pretty controversial -along with the dropping of the 'Devil' in their name. Continue Reading...
  
  
• 08.28.08
  On the Naming of Things
  Branding, Life at Baisden + Co, Our Work (0)

  For those of you who get my Andrew Bird reference. . . we're trying to help a long-standing client come up with a new name to do with their new business approach and new lines of business.   It's been both fun and challenging.  They want something creative, unique and a bit off-the-wall.  So we're brainstorming.  We've got what we think are some really cool ideas. Then we open the Urban Dictionary.  Much to our consternation (and complete amusement), the word combinations we are considering almost all have filthy, sexual connotations.  Are there any animals that aren't references to genitalia anymore?   It ...
  
  
• 02.06.08
  Work with - not against - your brand disciples
  Branding, Viral Advertising (0)

  The lesson, plain and simple: if you're not with us, you're against us. We're talking mostly about new technology here. Keeping up with the times. Utilizing it - not fighting it. We're talking about YouTube for one. About MySpace and Facebook. About how your customers are spreading messages about you and about how you have no control - most of the time. The National Hockey League started seeing clips of their games and versions of their commercials being posted up on YouTube. They had a two options: a cease-and-desist position, fighting against ...
  
  
• 12.18.07
  Do you need more proof?
  Branding (0)

  Branding works. When preschoolers start to think that your logo makes a cheeseburger taste better, you know you've done something right.
  
  

recent posts

• Forget about Foursquare?
• Tweeting in Circles..
• Games that Mean More…
• Games: No Longer Just Child’s Play
• #1 Dad!
• Who is Stefani Germanotta?
• Times They Are A Changin’!