by Baisden + Co. 
BANG!
Category
Viral Advertising
-
10.15.08Alternate Reality for alternative realities
Viral Advertising (0)Online advertising is on the increase. It's obvious. The Internet Advertising Bureau found that online ad revenues hit $5.8 billion for the first quarter of 2008 - an 18.2% increase over the same period last year. And as this trend continues, advertisers are forced to find new and innovative ways to promote their wares to consumers. Banner blindness has set in; consumers are savvy and know when they're being sold to. We can no longer put all of our dollars into a banner campaign or AdWords then sit back and relax. Engagement is the buzzword of the day - but how ...
-
03.04.08MyGear.com
Our Work, Viral Advertising (0)Just putting together a list of possible ideas to advertise MyGear.com and I'm really excited. This is a site that lends itself to doing some really cool stuff - since it's a really cool idea. Social networking, viral seeding, traditional online advertising. . . those are the obvious answers. It's also easy for a website that offers auctions of used musical instruments to sponsor some cool stuff: band tours, school music programs & events, symphony and concert band events, and more. If you're a parent looking to dump that $1200 clarinet you bought for Janey in high ...
-
02.06.08Work with - not against - your brand disciples
Branding, Viral Advertising (0)The lesson, plain and simple: if you're not with us, you're against us. We're talking mostly about new technology here. Keeping up with the times. Utilizing it - not fighting it. We're talking about YouTube for one. About MySpace and Facebook. About how your customers are spreading messages about you and about how you have no control - most of the time. The National Hockey League started seeing clips of their games and versions of their commercials being posted up on YouTube. They had a two options: a cease-and-desist position, fighting against ...
-
12.11.07Social Networking 101
Viral Advertising (0)Just finished a semester long research project on the uses, motivations, and gratifications of social networking. Had 725 respondents from all walks of life, and have some great, reliable data indicating what features people use for what reasons, how important these thing are, and why they stick around. Consider this: of my entire random sample, 72.3% use social networking Web sites, with over 95% of those on MySpace and Facebook. So why, again, shouldn't your brand have a profile? Start building your community now.
-
12.07.07You’ve Never Seen Plants Growing From a Toilet
Viral Advertising (0)Things are getting absurd around here.
-
11.27.07Contradiction in Brand Beliefs
Viral Advertising (0)Dove recently seeded a couple really impactful viral vids that illuminate the mutlitude of images of beauty that bombard us everyday. The ads are shocking and sad, and also very very realistic. They make you think. And they're a great social commentary. Unfortunately for Dove, they're just a little too effective. They've drawn such attention to the unrealistic ideals of the female image in American advertising that they've incited a backlash against their parent company, Unilever. And they've made for some pretty hilarious counter-vids. Continue Reading...
-
11.02.07Google Has Always Been a One-Upper
Viral Advertising (0)I just love that the very day after Microsoft announces they've won the battle for a stake in Facebook, and the exclusive rights to advertising on that site, Google launches OpenSocial. Once again, Microsoft's proprietary, closed-systems approach is one-upped by Google's open-source cross-platform compatible usual self. Poor Bill. Just when you thought you had 'em! Makes me wonder if Google played hardball, vying for the Facebook stake, driving up the cost, and conceding defeat at the last minute just to draw attention to the debacle. Couldn't have been better press for their own launch. Sure, MSN is the ...
-
10.09.07Advertising on Social Networking Sites
Viral Advertising (0)We all know that social networking is the biggest thing to hit the web since Google. It's everywhere. MySpace took the world by storm (they report over 200 million users as of July 2007!) and rivals Facebook, Xanga, and Bebo are gaining popularity. According to a recent comScore's Media Metrix, Americans spend over 12% of their total online time on social networking sites. That's a lot of time--and a lot of time to view advertising. . . And lest you think these users are not your market: you should know they're not just kids - over ...
-
09.25.0710 Creepiest Icons in Advertising History
Interesting, Viral Advertising (0)Some good, some bad: all creepy. YesButNoButYes: Ten Creepiest Icons in Advertising History
-
09.11.07Pet Moustache
Viral Advertising, Web Design (0)CP&B pull it off again, somehow elevating Burger King to irreverant . . . I'm consistently amazed. Pet Moustache
recent posts
Copyright © 2010 BANG!. All rights reserved.