Social Networking 101
Viral Advertising (0)
Just finished a semester long research project on the uses, motivations, and gratifications of social networking. Had 725 respondents from all walks of life, and have some great, reliable data indicating what features people use for what reasons, how important these thing are, and why they stick around.
Consider this: of my entire random sample, 72.3% use social networking Web sites, with over 95% of those on MySpace and Facebook.
So why, again, shouldn't your brand have a profile? Start building your community now.