by Baisden + Co. 
BANG!
Category
Interesting
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07.27.10Games that Mean More…
Interesting (0)Gaming has progressed way beyond the black and white days of Pong, or even beyond the coin grabbing days of Mario Bros. Just as social media is the "new wave" of advertising, games have evolved into a method of delivering messages and a means of making a difference for important causes. In this week's AdWeek magazine we follow various companies that have created online/app games that are striving to be different. Such as the company Barefoot Explorers, an iPhone game studio that has dedicated themselves to helping reforest the planet. Grand scheme? Indeed. With their first game, Panda Hero (in which you ...
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06.18.10#1 Dad!
Interesting (0)Did you know the first Father's Day was observed in Spokane, Washington on June 19, 1910? Hmm. You didnt? Well, in honor of Dad's big day we thought these little tid bits of info in this month's Fast Company were both fun and educational! Father's Day is the fifth most popular day to eat out. Top three: Olive Garden, Outback, and Applebees. Wow only one steak house, thats surprising. Neckties are among the least popular gifts, making up only 1% of the total presents. But tie makers sell 10% of the total 29 million ties made yearly, on Father's Day. Neckties? Really? More original ...
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06.04.10Times They Are A Changin’!
Interesting (0)The future of media is changing almost daily. With technology, such as the iPad, being invented on a regular basis an advertising company must adapt to survive. An article in Ad Week brings light to four key trends that "tomorrow's media company will have to [do to] operate and compete." First and foremost Ad agencies need to get specific. Trying to reach a broad audience is not preferable anymore. This new online media world makes it easy and attainable to get your message directly to your consumer, not just the demographic the consumer belongs to. The articles also says that in order to survive you ...
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05.27.10Wake Up and Smell the Toner…
Interesting (0)An article from last month on CBS Evening News.com was brought to light today in our office, with some surprising information. The article featured an investigative report about office printers and copiers that are "sold back" and resold from corresponding companies. These warehouses in question house thousands of these used copiers ... including their hard drives. Did you know that almost all copiers built in the past decade have hard drives just like the ones on computers? Since most people are not hip to this fact, the hard drives go untouched and are ripe for the picking. Basically someone can buy your old office ...
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05.19.10Lock your “doors” even online….
Interesting (0)The Social-Media craze. What once started as a rumble has grown into an advertising juggernaut where every man, woman, child and business has a Facebook and Twitter page. It seems "following us on Twitter" or a "track us on Facebook" is the new good-bye salutation. Continue Reading...
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06.30.08Stadium Delayed Until 2010
Interesting (0)Have to say this makes me incredibly happy. Not sure about you, but just thinking about sitting in the Florida sun for the duration of a baseball game makes me sweaty and nauseous. What were they thinking?? Moving on, though, the Rays are kicking some serious ass this season. Go TB!
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04.21.08Earth Day is finally here!
Interesting (0)Not sure how you'll get the kids to sleep tonight. Tomorrow is, after all, the Big Day. And, based on all the Earth Day-themed advertising we've seen lately, it's shaping up to be another huge national extravaganza. What are you planning for YOUR Earth Day family feast? Earth Day was "invented" back in 1969, when people still wore flowers in their hair and drove VW buses covered with plastic daisy decals and used words like "groovy" and "far out." We had Mother's Day and Father's Day and St. Patrick's Day, man, but, like, we never celebrate Mother Earth? Bummer, man. Not coincidentially, the inventers ...
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04.01.08American Academy of Advertising
Life at Baisden + Co, Interesting (0)Just got back from the 50th Annual American Academy of Advertising conference in San Mateo, California. There is some really great research going on into new media and messaging. I'll be sure to put up some key insights this week so stay tuned. I'll also post the movie version of my presentation on brand-sponsored MySpace profiles, entitled From MySpace to BrandSpace: Elements of Brand Sponsored MySpace Profiles. It was well received serves as a springboard for where I want to go next with my research.
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02.15.08
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10.23.07San Diego Fires Map
Interesting (0)An interesting use of Google Maps tracks the origins, burning direction, location, burned acreage, and more of the devastating California fires. We've had a non-existant hurricane season this year; these fires make me even more thankful for our good fortune.
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