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11.10.08

Now is the time to step up your advertising.
Branding (0)
Yes, we're serious. It’s been said that cutting back on advertising during a recession is like stopping a clock to save time. During the past 25 years, Baisden+Company has helped clients weather several “economic downturns.” This one certainly won’t be the last. And if there is anything we’ve learned it’s that dumping your marketing plan now is an effective way to kick the legs out from under your business. Advertising is a long-term strategy. The effect is cumulative. The more familiar people become with your brand, the more comfortable they feel about it and the more likely they are to buy. Conversely, most ...

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