Case Study: The Organic & Natural Health Association

Our Client: The Organic & Natural Health Association is dedicated to creating and promoting transparent business practices that safeguard the public’s access to organic and natural food, products and services. Organic & Natural will help in the development of rational standards for claims substantiation, promoting the communication of truthful and non-misleading information, and encouraging research […]

Baisden + Co. Sponsors Mission 31

Baisden + Co. is a proud sponsor of Mission 31, providing all of the signage and merchandise. Fabien Cousteau’s Mission 31 will break new ground in ocean exploration and also coincides with the 50th anniversary of a monumental legacy left by his grandfather Jacques-Yves Cousteau, who is credited with creating the first ocean floor habitats […]

Fabien Cousteau – Mission 31

Baisden + Co. is excited to announce that we will be designing the brand for the clothing and aquatic equipment for Fabien Cousteau’s Mission 31. We are thrilled to be a part of history in the making and can’t wait to show you our final designs! Mission 31 is a new mission inspired by Fabien’s […]

The Business of Great Design and What it Means For Your Brand

So, what does great design mean to you? Your business? Your customers? Your brand? Great design means many things to many different people, but for the sake of argument, let’s grab a definition from Wikipedia: Design is the creation of a plan or convention for the construction of an object or a system. Design has […]

Bloggers have bills too, you know!

In today’s society with Twitter and Facebook, we are constantly telling people what is on our minds 24 hours a day, 7 days a week. Are we really that interesting that there is someone out there who wants to know our inner thoughts and plans for the day as we are thinking them? (I.E “Great […]

Out With the New, In With the Old!

People are creatures of routine… our comfort is largely based on familiarity. We like to go to the same places to shop and buy the items that we have always loved. But what happens when something highly recognizable changes? Earlier this month the clothing store chain, The Gap, decided to change their logo without telling […]

You “Like” Me… You Really “Like” Me!

 An article online at Advertising Age delved deeper into the question,”What are the benefits of the “Like” button on a company’s Facebook page?”  More and more companies, 350 million per the Wall Street Journal, are adding these “like” buttons to their Facebook pages.  But what information is really being achieved by these buttons? Companies stand to benefit from the “Like” button […]

Tweeting in Circles..

To Tweet or not to Tweet… that is a recent question that many companies are faced with in this age of online social media. But does being an active member of Twitter’s online community help a company get their branding out there or is it simply typing in the wind? AdAge magazine recently posted an article about […]

Games: No Longer Just Child’s Play

Companies are starting to realize… its good to play games with your customers.As mentioned in an article on Ad Age.com, the gaming industry is quickly becoming a driving media force.Such as in 2002 the sales of video games finally surpassed the movie box office figures in the United States… think about that! More people were staying at […]