Baisden + Co. Sponsors Mission 31

Baisden + Co. is a proud sponsor of Mission 31, providing all of the signage and merchandise. Fabien Cousteau’s Mission 31 will break new ground in ocean exploration and also coincides with the 50th anniversary of a monumental legacy left by his grandfather Jacques-Yves Cousteau, who is credited with creating the first ocean floor habitats […]

A New Portfolio Piece

We have recently added a new print layout to our online portfolio. You may view it (here). We are especially proud of this design for BelQuette, showcasing the white lettering, which is always a challenge no matter the media. BelQuette began developing a technology that would help to create a new, niche market within the […]

The Business of Great Design and What it Means For Your Brand

So, what does great design mean to you? Your business? Your customers? Your brand? Great design means many things to many different people, but for the sake of argument, let’s grab a definition from Wikipedia: Design is the creation of a plan or convention for the construction of an object or a system. Design has […]

Out With the New, In With the Old!

People are creatures of routine… our comfort is largely based on familiarity. We like to go to the same places to shop and buy the items that we have always loved. But what happens when something highly recognizable changes? Earlier this month the clothing store chain, The Gap, decided to change their logo without telling […]

Go Rays!

This year has been a big year for the Tampa Bay (Devil) Rays.  A new name, a new logo, and now, they move on to the American League Championship Series.  This new logo, whatever you think of it, has been pretty controversial -along with the dropping of the ‘Devil’ in their name.

Strategic integration . . . moving into the 20th century.

It’s about time, isn’t it? Companies and scholars alike have been watching the trend toward integrated marketing for the past 20 years now – and it seems they still don’t get it. And it’s an important thing to get: see, every interaction a consumer has with your brand is an opportunity to build a relationship. […]

Okay, So Far . . .

I’ve been adjusting the CSS for our blog design, as well as reviewing different ideas for graphical elements. We’re wanting to use a “comic book” type feel, so I’ve got a pretty cool direction. We’ll just see how the CSS and PHP treat me while trying to execute it. Oh yeah, I also opened a […]