Now is not the time to cut email marketing

Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From Marketing Sherpa’s recently published Email Marketing Benchmark Guide, here’s a timely chart for marketers. It says: Keep email off the chopping block.

5 free ways to increase foot traffic using the web

We design websites for a lot of small businesses that rely on in-store sales for their income, not their website.  Their site is only to let people know about what they sell and where they are; basically, an online brochure.  And that’s fine for a lot of small business owners. The web is a powerful […]

Email Marketing Yields Highest ROI

An interesting study about the state of email marketing was just published by MarketingSherpa. It’s an annual study, so there’s interesting longitudinal data with which to compare. Of particular note: Marketers are getting wary of email marketing; or at least, optimisim is more guarded than previous years. Why? Inbox overload. It’s the No. 1 concern […]