Playing it Safe

Everyone gets excited for the Super Bowl. Good food, friends and of course adult beverages. But everybody knows that half the draw of the Super Bowl is the amazing, over-the-top commercials that air throughout the four hours of game time. However, viewers were most likely let down a bit this year by the commercials. In […]

Turning Your Data into Dollars?

Ever have the feeling you’re being followed? Someone tracking your every move? Taking note of the things you do and the things you like? What if I told you this could be a good thing? Every move you make on the Internet is documented and recorded. Companies spend billions of dollars every year to acquire […]

Bottom Third Clutter

As pointed out by the pointy-heads at the NYTimes, the annoying use of placing ads and other clutter in the bottom third of the TV screen is bothersome. Not sure I disagree that broadcast and cable television is making the experience more distracting, less entertaining. Read the article: “As the Fall Season Arrives, TV Screens […]

New Devil Rays Look

If they’re going to go through the trouble of rebranding, you’d think they’d come up with something a little more 1. exciting, 2. modern, 3. stylish, 4. reminiscent of the Tampa Bay area, and/or 5. bold than this! If they’re trying to invigorate a tired brand, this seems to be a weak attempt. Check out […]


“You had to live—did live, from habit that became instinct—in the assumption that every sound you made was overheard and, except in darkness, every movement scrutinized.”

Wal-Mart : Yep . . . It’s Official

Wal-Mart will end their fight to attract more upscale consumers and just “let Wal-Mart be Wal-Mart.” What? I must have missed that effort. For those who know me, my hatred for Wal-Mart is no surprise. The Target vs. Wal-Mart battle has been an ongoing topic of discussion in my life, from ex-mother-in-laws to co-workers. […]

Wal-Mart’s Facebook Failure

There’s something hilarious about this . . . Wal-Mart just keeps trying this Web 2.0 thing and they keep failing. Just stick to low prices and abhorrent labor practices, why dontcha? Slashdot | Users Trash Wal-Mart On Its Facebook Site

Beloit College’s Mindset List®

We are on the cusp of an historic moment in America: Soon, half of the population will be over the age of 50. As a copywriter, who just turned 50 a few months ago, I find myself wondering if my words still resonate with the 15 billion or so Americans younger than me. This is […]