Organic & Natural – Defining the Standards

Our Client: The Organic & Natural Health Association is dedicated to creating and promoting transparent business practices that safeguard the public’s access to organic and natural food, products and services. Organic & Natural will help in the development of rational standards for claims substantiation, promoting the communication of truthful and non-misleading information, and encouraging research in the natural products industry.

Our Task: To help build a new and consistent brand identity for Organic & Natural Health Association

Our Answer: After many discussions with the different stakeholders around the county, we developed a new brand identity for Organic & Natural. This project included the new logo, font and color usage and graphic standards. We then applied these as we developed their new website, collateral materials and press releases.