Did you know that how you use fonts in your logo can let you tell your audience how you want them to feel about your brand?

It’s why you should take careful consideration when selecting font for your logo. You may already know, people have certain feelings, emotions, and associations when it comes to colors. What you may not realize is that they have a similar response to typefaces or fonts.

Font selection is just one of the many factors that must be considered when making logo design decisions. Tens of thousands of fonts are available for use by designers and more are created each day. Choosing a font may seem like an arbitrary design decision, but font psychology plays a big role in the efficacy of your logo and the perception of your brand in the marketplace.

There are several categories in the font world: serif (those fonts that include tails at the tops and bottoms of the letters) and sans serif (fonts that do not include the tails seen in serifs). Then there are script, handwritten and decorative fonts. Designers should consider the implications of choosing one over the other. Serif fonts, for example, sometimes invoke a certain response in a reader that a sans serif font may not.

Particular fonts convey unique meanings. For instance:

San Serif

It is also important to remember

that when looking at fonts and different typography styles, to make sure that you find one that helps convey the message of your company. While you can find that perfect font to make your logo complete without knowing much about typography, a bit of knowledge can go a long way into creating a more effective brand. So, really, the question isn’t whether or not you can get a specific font – it’s where to begin. And here is a great start to that mission! BaisdenAndCo.com